Permanent Email Marketing Specialist | SmartBuyGlasses Vacancies
Job Description
SmartBuyGlasses Vacancies – Email Marketing Specialist – South Africa
Location: South Africa
Company: SmartBuyGlasses
Job Type: Permanent
Job Sector: Marketing
Email Marketing Specialist – South Africa
SmartBuyGlasses is looking for a dynamic Email Marketing Specialist who knows email isn’t just about sending—it’s about selling. You’ll grow our database, build high-converting automated flows, and launch campaigns that drive revenue. If you’re data-driven, execution-focused, and obsessed with performance, this role is for you.
What You’ll Do
- Execute the monthly email calendar from planning and briefing to sending and reporting
- Build and optimise automated flows for all lifecycle stages (welcome, cart, post-purchase, winback, etc.)
- Work with cross-functional teams to leverage data for segmentation and targeting
- Set up and test email templates, campaigns, and flows in Klaviyo
- Collaborate with content, design, and developers to bring campaigns to life
- Run A/B tests on subject lines, content, send times, and segmentation
- Deliver clear weekly and monthly performance reports to stakeholders
- Keep teams informed on upcoming campaigns and performance updates
- Monitor trends, competitor activity, and bring fresh ideas to the table
- Drive subscriber growth while improving database health and engagement
What We’re Looking For
- 2–4 years of experience in email marketing, CRM, or direct response
- Hands-on experience with Klaviyo or similar platforms (flows, segments, templates, reporting)
- Strong campaign planning, execution, and optimisation skills
- Data-focused mindset with proficiency in Excel or Google Sheets for analysis
- Knowledge of customer segmentation and targeting strategies
- Ability to manage multiple projects and deadlines efficiently
- Excellent written English and communication skills
- Creative thinker who thrives on structure and testing
- Self-starter comfortable owning projects, tracking KPIs, and learning fast
Nice to Have
- Experience in e-commerce or multi-market B2C brands
- Familiarity with data privacy and compliant list growth practices
- Comfort working with BI dashboards or technical data fields
- Basic HTML or email layout troubleshooting skills
You’ll Be Measured On
- Email revenue (campaigns + flows)
- List growth and database engagement
- Flow conversion rates and performance over time
- Email ROI and ongoing performance improvements
What You’ll Get
- Competitive salary + performance bonuses
- Free designer glasses annually
- Flexible hours and Remote work options
- Personal and professional development support
- Learning & training budget
- A fast-moving, multicultural team (200+ people, 20+ nationalities)
- Real ownership and impact in a key revenue channel
About SmartBuyGlasses
SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With a presence in over 30 countries, we offer top brands like Ray-Ban, Tom Ford, and Gucci. Our young, international team fosters rapid career growth and entrepreneurial spirit. High performers quickly advance to leadership roles with significant responsibility.
Ready to drive email success? Apply today!
APPLY NOW
How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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