Permanent Trade Marketing Manager | Ad Talent Vacancies
Job Description
Ad Talent Vacancies – Trade Marketing Manager
Location: Johannesburg, Gauteng
Company: Ad Talent
Job Type: Permanent
Job Sector: Marketing
Trade Marketing Manager
Company: Ad Talent
Who We Are
A dynamic company with a diverse portfolio spanning beverages, confectionery, and personal care. We drive market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.
Who We’re Looking For
An experienced, strategic, and hands-on Trade Marketing Manager with a strong FMCG background, particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. A collaborative leader who thrives in fast-paced environments and understands formal and informal retail dynamics across South Africa.
Key Responsibilities
- Lead Marketing Strategy: Develop and implement integrated marketing plans aligned with business objectives.
- Drive 360° Campaigns: Plan and execute traditional, digital, and in-store campaigns to build brand equity and boost sales.
- Own Trade Marketing: Maximize brand visibility in modern and general trade, including rural activations, promotions, and merchandising.
- Digital & CRM Ownership: Manage digital marketing, influencer campaigns, CRM initiatives, and optimize e-commerce visibility.
- Budget & Performance Management: Oversee marketing budgets, track ROI, and analyze campaign effectiveness using performance data.
- Cross-functional Collaboration: Partner with sales, operations, and agency teams for seamless execution.
- Consumer Engagement: Lead brand activations, sponsorships, and events to drive awareness and engagement.
What You’ll Need
- Experience: 8+ years in FMCG marketing (beverages, confectionery, or personal care), with expertise in trade marketing and retail execution.
- Retail Expertise: Experience with key retailers like Spar, pick n pay, Clicks, and Dischem, plus exposure to stokvels and rural market activations.
- Digital & CRM Skills: Proficient in SEO/SEM, paid media, influencer marketing, and loyalty/CRM programs.
- Leadership: Strong cross-functional and agency management skills to drive collaboration.
- Commercial Acumen: Skilled in budgeting, forecasting, and leveraging insights for business growth.
- Results-Driven: Proven success in delivering impactful campaigns, increasing market share, and driving ROI.
Apply now to join our team and elevate your career as a Trade Marketing Manager!
APPLY NOW
How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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