Permanent Digital Channel Manager | PEP Vacancies
Job Description
PEP Vacancies – Digital Channel Manager
Location: Western Cape
Company: PEP
Job Type: Permanent
Job Sector: Marketing
Digital Channel Manager
Purpose of the Job
As the Digital Channel Manager at PEP, you will oversee the maintenance and optimization of all digital web channels, including websites, intranet, and WhatsApp. You will manage product and content updates while driving our SEO strategy to maximize organic traffic growth.
Key Responsibilities
Web Content & Product Management
- Manage and optimize web content across all digital platforms.
- Oversee product merchandising, maintenance, and enhancement.
- Implement and refine SEO strategies to boost organic traffic.
- Conduct market research to identify customer needs and enhance digital experiences.
Web Analytics & Optimization
- Monitor web performance through analytics, tracking, and reporting.
- Optimize web channels for improved user engagement and conversion.
- Manage front-end product development from ideation to execution.
- Oversee backlog, releases, and web channel budget.
Ecommerce & Performance
- Enhance ecommerce and web performance through data-driven strategies.
- Define and manage business objectives, KPIs, and metrics.
Stakeholder & Partner Management
- Collaborate with internal teams to develop and launch new site features.
- Coordinate with external partners, including designers, developers, and agencies, to meet project goals.
Required Knowledge, Skills & Competencies
- Tertiary qualification in SEO, Digital Marketing, Web Development, or related field.
- 3–5 years experience as a Web/SEO Manager or similar role.
- Strong SEO expertise with a proven track record.
- Experience in online content optimization and product merchandising.
- Familiarity with PIM (Product Information Management).
- Proficiency in Google Analytics, Google Tag Manager, Agile methodologies, HTML, CSS, and JavaScript.
- Experience with CMS platforms (Shopify, WordPress, Magento).
- Knowledge of conversion rate optimization (CRO) and web security.
- Retail industry experience is advantageous.
Competencies
- Result-oriented
- Strong analytical skills
- Innovative problem-solving
- Client-focused
- Adaptability under pressure
- Creative and proactive mindset
Join PEP and lead our digital channels to new heights! Apply now to be part of our dynamic team.
APPLY NOW
How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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