Permanent Trade Marketing Manager | Ad Talent Vacancies
Job Description
Ad Talent Vacancies – Trade Marketing Manager
Location: Johannesburg, Gauteng
Company: Ad Talent
Job Type: Permanent
Job Sector: Marketing
Trade Marketing Manager
Who We Are
Ad Talent is a dynamic company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.
Who We’re Looking For
An experienced, strategic, and hands-on Trade Marketing Manager with a strong FMCG background, particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You are a collaborative leader who thrives in a fast-paced environment and understands both formal and informal retail dynamics across South Africa.
Key Responsibilities
- Lead Marketing Strategy: Develop and implement integrated marketing plans aligned with business objectives.
- Drive 360° Campaigns: Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.
- Own Trade Marketing: Maximise brand visibility in modern and general trade, leading rural activations, promotions, and merchandising initiatives.
- Digital & CRM Ownership: Manage social media, influencer campaigns, CRM initiatives, and optimise e-commerce visibility.
- Budget & Performance Management: Handle marketing budgets, track ROI, and report on campaign effectiveness using data.
- Cross-functional Collaboration: Partner with sales, operations, and agency teams for seamless marketing execution.
- Consumer Engagement: Lead brand activations, sponsorships, and events to drive awareness and engagement.
What You’ll Need
- Experience: 8+ years in FMCG marketing (preferably beverages, confectionery, or personal care) with a strong track record in trade marketing and retail execution.
- Retail Expertise: Experience with key retailers (Spar, pick n pay, Clicks, Dischem) and exposure to stokvels and rural market activations.
- Digital & CRM Skills: Proven knowledge of SEO/SEM, paid media, influencer marketing, and loyalty/CRM programs.
- Leadership: Strong cross-functional leadership and agency management skills.
- Commercial Acumen: Skilled in budgeting and using insights to drive business outcomes.
- Results-Driven: Demonstrated success in delivering impactful campaigns, growing market share, and driving ROI.
APPLY NOW
How to Apply
To apply for this position, click the “Apply Now” button or follow the specific instructions provided in the job description. Ensure that your CV and supporting documents are up to date and relevant to the position.
Please note: This job posting may be closed at any time by the employer, either due to internal recruitment policies, legal requirements, or once a suitable candidate has been found. We encourage you to apply as early as possible.
Only shortlisted candidates will be contacted.
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